These guys ain’t joking, they never did.
The video for Splitting the Atom is available for viewing over at Pitchfork, or if you Twitter, which I don’t, you can watch it, plus other films/videos associated with the Heligoland album, through your Twitter account. If your on Facebook you can check out the remix package, featuring reworkings by Ryuichi Sakamoto and Yukihiro Takahashi (two-thirds of Yellow Magic Orchestra), She is Danger, Tim Goldworthy, Breakage, and Gui Boratto.
My former colleagues at the Virgin marketing department have been working overtime on the strategy for this album, no doubt. (Hey Matt, can you send me an album please?)
Splitting the Atom video here, well, back there at where it says video.
Heligoland is released next Monday.